On this day, 3 April 1972, pop group The New Seekers played Cardiff’s Capitol Theatre.
Formed in London, in 1969, by Keith Potger, after the break-up of his group, the Seekers. The idea was that the New Seekers would appeal to the same market as the original Seekers, but their music would have pop as well as folk influences. They achieved worldwide success in the early 1970s with hits including "I'd Like to Teach the World to Sing", "You Won't Find Another Fool Like Me" and "Beg, Steal or Borrow".
The group were chosen to represent the United Kingdom in the 1972 Eurovision Song Contest. They entered with the song "Beg, Steal or Borrow", which was chosen by viewers of BBC1's It's Cliff Richard! show from six shortlisted songs performed by the group on a weekly basis. They went on to finish in second place at the Eurovision final in Edinburgh, where the group received the biggest cheer of the night from the partisan audience. The song was a No. 2 hit in the UK and sold well in Europe. Around this time, they also charted highly with their most successful album, We'd Like to Teach the World to Sing, which reached No. 2 in the UK Albums Chart. Another top five hit came with the next single, "Circles" in mid 1972.At the end of the year, the group took part in the BBC's anniversary TV show Fifty Years Of Music.
