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On this day, 17 May 2006, indie rock band Kooks played Cardiff University.
Following their first tour supporting the Thrills, the Kooks recorded their debut album, Inside In/Inside Out, at Konk studios in London in 2005. Though media attention was dominated by the release of the Arctic Monkeys debut album Whatever People Say I Am, That's What I'm Not on the same day, Inside In/Inside Out recorded first week sales of 19,098.
Later, speaking to NME, Pritchard thanked the Arctic Monkeys for "shielding" The Kooks from the press' scrutiny. "God bless the Arctic Monkeys because if it wasn't for them we wouldn't have been so shielded. We were so overshadowed by the success of Whatever People Say I Am, That's What I'm Not because it was so monster and we crept in behind everybody's back."
Entering the UK Albums Chart at number nine, it would eventually peak at number 2 for two weeks. Singles "Eddie's Gun", "Sofa Song", "You Don't Love Me", "Naïve", "She Moves in Her Own Way" and "Ooh La" achieved chart success in the UK and Europe, while "Naïve" and "She Moves in Her Own Way" put The Kooks in the top ten for the first time.
Kev Kharas, in his review for Drowned in Sound, viewed the Kooks as "a less irreverent and more melodic Art Brut, swapping that band's caustic wit for a far nicer type of honesty."[18] Kharas also noted traces of "emo" in the band's style. AllMusic's Tim Sendra noted that the band's direction was "heavily indebted to classic rock", in particular Thin Lizzy and the Dexys, ultimately though Sendra felt "the band sounds like the Kooks and no one else".
Calling the Kooks "an important reminder that there are just as many mediocre bands in the UK as there are in the United States" reviewer Jenny Eliscu of Rolling Stone claimed the album was "utterly forgettable, shoddily produced retro rock that at its worst sounds like a Brighton-accented version of the Spin Doctors". Brian Belardi of Prefix gave a positive review, describing Inside In/Inside Out as "An almost-perfect blend of '60s-style Britpop, '90s-style Britpop, and the post-punk of the new millennium".
The album went on to be certified quadruple platinum in the UK by the British Phonographic Industry within a year and certified platinum across Europe by the International Federation of the Phonographic Industry.
The success of their debut album brought the band into mainstream media attention, winning the award for best UK and Ireland act at the MTV Awards in 2006 and picking up a Brit Awards nomination for "She Moves in Her Own Way", in 2007.