Goldfrap

On This Day 10/06/2008 Goldfrapp

On this day, 10 June 2008, electronic duo Goldfrapp, played The Point, Cardiff.

Formed in 1999, the duo consisted of Alison Goldfrapp (vocals, synthesiser) and Will Gregory (synthesiser).

Goldfrapp began writing and recording their fourth album, Seventh Tree, at the end of 2006 in Bath, England; released in February 2008, it débuted at number two on the UK Albums Chart. The album is a departure from the pop and electronic-dance music featured on Supernature, and features ambient and downtempo music. The band were inspired by an acoustic radio session they had performed, which led the duo to incorporate acoustic guitars into their music to create "warm" and "delicate" sounds.

The album's lead single, "A&E", reached number ten in the UK. The single received positive reviews from critics: musicOMH found it to be "a beautifully paced ballad" and Digital Spy called it "lush, folky and organic". "Happiness", the album's second single, reached number 25 in the UK. The third single, "Caravan Girl", which describes the story of a girl that suffers from amnesia, reached number 54 in the UK.

In 2008, Alison Goldfrapp took inspiration from the character of Pierrot and English Folk. The artwork for Seventh Tree featured her dressed as a clown because it is an "iconic image" with "so many different connotations". Goldfrapp chose to tone down her overtly sexual image because she felt that it was taking over the music. Her new image, inspired by Paganism, featured her dressed in white or natural-coloured flowing gowns with loose, curly blond hair.