On this day, 13 May1969, instrumental rock/pop band Sounds Incorporated played Cardiff’s Tito’s night club.
Sounds Incorporated formed in early 1961, in Dartford, Kent, and gained a reputation in nearby South London for the fullness of their saxophone-led instrumental sound. In August 1961, after Gene Vincent's band, The Blue Caps, had been denied permission to work in the UK, Sounds Incorporated won the opportunity to back Vincent on his British tour and on recordings in London. This led to further opportunities to back other visiting American artists, including Little Richard, Jerry Lee Lewis, Brenda Lee and Sam Cooke.
The group toured the world as the Beatles' opening act, including the July 1964 concert in Hong Kong and the August 1965 concert at New York City's Shea Stadium. Sounds Incorporated's continuing popularity ensured a stream of work, including backing duties at the televised NME awards. In December 1964, NME reported that Sounds Incorporated would appear at the Hammersmith Odeon at the "Another Beatles Christmas Show".
The group began to disintegrate in the late 1960s. Drummer Tony Newman, known for his long solos, left to work as a session musician and at one stage joined the Jeff Beck Group. He later joined Reid Hudson and James Black to form British/Canadian power trio May Blitz.
For the remaining members of Sounds Inc., Cameron's departure for a career in A&R left a gap, which was filled by Terry Fogg (percussionist and drummer) and Trevor White, the band's first true vocalist. The group soldiered on, moving to and mainly playing in Australia for their final years together. Their act became more middle-of-the-road, exemplified in their final LP, which was released in many territories but not the UK, containing more vocals than instrumentals. Sounds Inc. finally broke up in 1971